Giving Back
Care that goes beyond the bottle.
V'licious has always been about more than feeling fresh. It's about women taking care of each other. As V'licious grew, so did my desire to give back, and that's how the Kim K.A.R.E.S. Foundation was born.
Women, mothers, children and families.
Through the foundation, we show up for our community in real, hands-on ways.
Community outreach
Events and gatherings that bring families together and make sure no one feels alone.
School supply drives
Backpacks, supplies and the tools kids need to start the school year strong.
Resources
Support and resources for women and moms who need a helping hand.
Acts of service
Everyday kindness, from our hands to theirs.
Kim K.A.R.E.S.
"Kim" is the name my family and closest friends in Jamaica have always called me. It's the name that knew me long before I was an entrepreneur, so it felt right to put it on the work that matters most to me. And every letter in K.A.R.E.S. stands for something we live by.
Kindness
Leading with love in everything we do.
Advocacy
Standing up for women, mothers and children.
Resources
Connecting families with the support they need.
Empowerment
Helping women and kids believe in what's possible.
Service
Showing up for our community, hands-on.
Back to school, with love.
Every year we send kids back to school with backpacks, supplies and a day full of joy: face painting, games, food and a whole lot of love from our team.
Every order gives back.
Every year, a portion of every V'licious purchase goes to the Kim K.A.R.E.S. Foundation. So when you take care of yourself, you're helping a woman, a mom or a child in our community, too.
Thank you for being part of this. Every V Babe who shops with us is part of the story.
Felicia Tucker · Founder, V'licious & the Kim K.A.R.E.S. Foundation