Jamaican-rooted. Plant-powered.

Fresh down there. Confident everywhere.

Plant-based, pH-balanced care for the way you want to feel: fresh, comfortable and confident, every single day.

Shop the routineFind what you need
  • Fresh all day
  • pH-balanced
  • Gentle on sensitive skin
V'licious Foam Me Up pH-balanced feminine wash
★★★★★50,000+ V Babesand counting

Loved by 50,000+ V Babes

No sulfates, parabens or dyes

Jamaican-rooted. Woman-founded.

Every part of you deserves care

Cruelty-free & non-toxic

Subscribe & save 15%

Best sellers

The products V Babes can't stop buying.

Start with the wash, add the oil, support your balance from within with probiotics, and reset with B.Y.E. when you need it.

BestsellerNatural Feminine Wash for Odor & pH Balance | Foam Me Up
★★★★★ 175 reviews

Natural Feminine Wash for Odor & pH Balance | Foam Me Up

Ditch the irritation and get fresh. Foam Me Up is the ultimate plant-based defense against odor...

$29.99 Subscribe & Save available
GlowIntimate After-Shave Oil for Shave & Wax Care | Rose Lux Elixir
★★★★★ 95 reviews

Intimate After-Shave Oil for Shave & Wax Care | Rose Lux Elixir

Smooth, soft, bump-free skin. Even after you shave. Rose Lux Elixir Oil is the lightweight bikini...

$29.00 Subscribe & Save available
DailypHresh Women's Probiotic with Cranberry
★★★★★ 14 reviews

pHresh Women's Probiotic with Cranberry

Fresh from the inside out. pHresh is the daily women's probiotic for when your wash isn't...

$39.00$29.00 Subscribe & Save available
ResetB.Y.E. Boric Acid Suppositories 600mg
★★★★★ Customer favorite

B.Y.E. Boric Acid Suppositories 600mg

Hit the reset button on your V. B.Y.E. boric acid suppositories give you 600mg of pure,...

$19.99 Subscribe & Save available
Rooted in Jamaica. Made for V Babes.

We've been told to care for every part of our body…Except this one.

We know how to care for our skin, our hair and our wellbeing. But nobody taught us how to care for this part, and nobody made products with us in mind.

The rush out of the shower wondering if you still feel fresh. Shave-day irritation. That 'is something off?' feeling you don't want to Google at 11 pm.

So we made something better.

Fresh all day

Plant-based care that supports your freshness from the shower to bedtime.

Balanced

Made to support your natural pH, inside and out.

Soft and comfortable

Gentle after-shave and after-shower care that leaves skin feeling soft.

Confident

Walk in ready for whatever the day brings, without a second thought.

Shop by what you're feeling

Start with what's on your mind.

Fresh after the shower but unsure by noon? Dry, irritated, or just off? Pick the one that sounds like you, and we'll point you to products made to support it.

Daily Freshness
Clean Confidence

Daily Freshness

shop now →
pH Reset & Care
Balance & Reset

pH Reset & Care

shop now →
Odor & pH Support
Balance care

Odor & pH Support

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Intimacy & Dryness
Moisture care

Intimacy & Dryness

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Most-Loved Products
Customer favorites

Most-Loved Products

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Bundle & Save

Everything she needs, in one box.

Made to work together, so your routine feels easier and costs less.

Best ValueStay Ready Kit
Stay Ready Kit

Wash + Oil + Probiotics + B.Y.E. + free travel bag

$97.00$124.00Save $27
Choose scent
Daily EssentialsFeel Irie Bundle
Feel Irie Bundle

Wash + Oil + Probiotics

$74.00$87.99Save $13.99
Fan FavoriteFresh & Sweet Duo
Fresh & Sweet Duo

Foam Me Up Wash + Elixir Oil

$49.00$58.00Save $9
NewBounce Back Bundle
Bounce Back Bundle

Wash + Probiotics + B.Y.E.

$67.00$78.98Save $11.98
Shop all bundles →
Real talk from real V Babes

50,000+ V Babes and counting

Women who finally found care that gets them.

Foam Me Up
★★★★★

"Feminine Wash"

I absolutely love this soap; you can feel it working during your shower time. My pH balance stays regular, and I no longer get yeast infections like I did using store-bought soap.

-Candice, verified V Babe
Foam Me Up
Shop it →
Foam Me Up Feminine Wash
★★★★★

"The best"

I truly love this wash for everyday; it keeps me fresh and feeling extra confident. I've tried others; I always come back

-Ashley Ramirez, verifed V Babe
Foam Me Up Feminine Wash
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pHresh Probiotics
★★★★★

"Ordering More Very Soon"

I love these pHresh pills, I'll be ordering more very soon.

-Y.P., verified V Babe
pHresh Probiotics
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Rose Lux Elixir Oil
★★★★★

"I Love This Product"

I love this product.it's become part of my routine.

-Shynida, verifed V Babe
Rose Lux Elixir Oil
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B.Y.E. Suppositories
★★★★★

"My New Healthy Routine"

The B.Y.E. suppositories are amazing! They really do help restore natural pH levels. This is my 2nd time buying, and it's now part of my healthy routine.

-Anonymous, Verified V Babe
B.Y.E. Suppositories
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B.Y.E. Suppositories
★★★★★

"Finally Found A Cure"

I've struggled with BV since 2018, and I finally found a cure!

-T.J.,Verified V Babe
B.Y.E. Suppositories
Shop it →
Foam Me Up
★★★★★

"The ONLY wash for me"

I have very sensitive skin. This is the ONLY wash that keeps my pH balance on track. Leaves me feeling fresh and clean all day. Definitely recommend!!!

-Latisha, verified V babe
Foam Me Up
Shop it →
pHresh Probiotics
★★★★★

"I Noticed A Difference Fast"

Within a day or two, I noticed a difference. Will definitely be getting more.

-Ciera C., verified V Babe
pHresh Probiotics
Shop it →
Rose Lux Elixir Oil
★★★★★

"Great As Usual"

I'm so glad I received your email and was able to make a purchase. The elixir oil was great as usual. Looking forward to purchasing again.

-Nae, verified V Babe
Rose Lux Elixir Oil
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Foam Me Up
★★★★★

"Smells Amazing"

I love this product; it smells so amazing. Don't worry about smelling fresh; you're going to feel the freshness.

-Toshimma, verified V Babe
Foam Me Up
Shop it →
pHresh Probiotics
★★★★★

"My pH Balance Holy Grail"

The best thing for pH balance. Maintains my health and wellness. I'll use this product for life, PERIODT!

-Candice J.,verified V Babe
pHresh Probiotics
Shop it →
Rose Lux Elixir Oil
★★★★★

"Second bottle and counting"

That was my second bottle of Rose Lux elixir, and I love it, and so does my husband. I will purchase it again.

-Teresa L.., verified V Babe
Rose Lux Elixir Oil
Shop it →
★★★★★

"OBSSESED"

I bought the V-Fresh Kit for myself and ended up gifting one to my sister and my best friend. We're all obsessed.

-Alexis D., verified V Babe
V-Fresh Kit
Three V'licious customers holding their productsThree V'licious customers holding their products
Meet the V Babes

This is what feeling fresh looks like.

Real women. Real routines. Plant-based care made to support your freshness, comfort and confidence.

Shop the routineShop bundles
Your 4-step stay-fresh routine

Stay ready, so you never have to get ready.

Four simple steps that fit the day you already have. Freshness, balance and comfort, handled.

Stay Ready Kit
1
Daily • Morning

Cleanse

Foam Me Up - a plant-based, pH-balanced wash that cleans gently without stripping your natural balance. Fresh out the shower, fresh all day.

2
Daily • After Shower

Soothe & Moisturize

Rose Lux Elixir Oil - calms skin after shaving, softens friction, and keeps everything smooth and comfortable.

3
Daily • Complete It

Support From Within

pHresh Probiotics - one capsule a day to support balance from the inside out.

4
As Needed

Reset

B.Y.E. Suppositories - your reset button. Boric acid support for the moments your body needs backup.

🎁
Included Free

Take It With You

Travel Bag - your whole routine, packed and ready to go. Included free with every Stay Ready Kit.

Stay Ready Kit

Foam Me Up + Rose Lux Elixir Oil + pHresh Probiotics + B.Y.E. Suppositories, Steps 1–4, in one box. Everything your routine actually needs. Plus a Free Travel bag

$97.00$124.00 Save $27
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What's inside

Smell good. Feel good.

Plants you'd find in a Caribbean garden, the kind my grandmother trusted. No sulfates, no parabens, no synthetic dyes. Just ingredients you can pronounce and a scent you'll want to keep.

See every ingredient, A–Z →

Peppermint

That cool, just-showered feeling.

Foam Me Up · Rose Lux

Coconut oil

Island moisture, so clean never feels dry.

Foam Me Up

Calendula

A golden flower known for calming sensitive skin.

Foam Me Up

Rose & lavender

Soft natural scent, no added perfume.

Rose Lux Elixir

Pineapple

Sweet, tropical, vacation in a bottle.

Tropical Paradise

Cranberry

Paired with 14 probiotic strains in one capsule.

pHresh Probiotics
<p>A Black woman got tired of feeling <em>unseen</em> in the feminine care aisle. So she built something better.</p>
More than feminine care. a movement rooted in confidence

A Black woman got tired of feeling unseen in the feminine care aisle. So she built something better.

Born from Jamaican roots and inspired by generations of natural wellness traditions, V'licious helps women feel fresh, balanced, and confident every day.

For her. For you. For every woman ready to show up differently.

FROM OUR FOUNDER

"I built V'licious because I needed it and couldn't find it. If you've ever felt unseen in the aisle, this is your sign that something better exists, and it was made with you in mind."

Felicia "Fe" Tucker, Founder & CEO

Read Our Story
Good to know

Real questions, real answers

What is a pH-balanced feminine wash?
A pH-balanced feminine wash is made to gently cleanse the outside intimate area without stripping your skin's natural balance. Foam Me Up is our plant-based, pH-balanced wash, made for everyday freshness.
How do I stay fresh all day?
Start with a gentle daily wash, add a soothing oil after you shave or shower, and support your balance from within with pHresh Probiotics. Together they make up the V'licious routine for everyday freshness and confidence.
Are V'licious products plant-based and gentle on sensitive skin?
Yes. Our formulas are plant-based, with no sulfates, parabens or synthetic dyes. If you have very sensitive skin or a health concern, check with your healthcare provider before trying something new.
What are B.Y.E. Boric Acid Suppositories?
B.Y.E. suppositories contain 600 mg of medical-grade boric acid, traditionally used to help support a balanced pH. Talk to your healthcare provider before using them, especially if you are pregnant or have ongoing symptoms.