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Because we've all had those moments.
Find the care you need with products made to support you through it all.
Built With You In Mind
Feel The Difference, Inside And Out.
Why Women Choose V'licious
Inspired by Caribbean wellness traditions
Created by a woman, for women
Designed to simplify intimate care
Focused on confidence, not embarrassment
Our Promise To You
Plant-powered ingredients
Made to support, not disrupt
Confidence in every routine
Thoughtfully formulated
What You'll Experience
A balanced feeling
Long-lasting freshness
Gentle, everyday comfort
Confidence from morning to night
The V'licious Routine
Your 3-step daily confidence routine
Step 01: Cleanse
Foam Me Up Feminine Wash - Our daily, plant-based, pH-balanced intimate wash.
From$19.00
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Step 02: Hydrate
Rose Lux Elixir Oil - lightweight intimate oil that hydrates skin & helps reduce friction.
$29.00
Step 03: Balance
pHresh Probiotics with cranberry extract -your daily to keep balance from the inside.
$39.00$29.00
Best Value
Get your daily essentials in one kit
$87.99$74.00
Save $13.99
Our Happy Customers
Loved by 50,000+ Women
Real reviews from real V Babes
The lineup
One routine. Complete care.
Every product is thoughtfully formulated with gentle, plant-powered ingredients — created to work together, made to work for you.
Bestseller
Natural Feminine Wash for Odor & pH Balance | Foam Me Up
Ditch the irritation and get fresh. Foam Me Up is the ultimate plant-based defense against odor...
$19.00
Subscribe & Save available
Choose OptionsDaily
pHresh Probiotics
pHRESH PROBIOTICS is not your average probiotic! Formulated with a combination of 14 carefully selected strains...
$39.00$29.00
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Reset
B.Y.E.-BV & Yeast Eliminator
Hit the Reset Button on your V. -Confidence in a Bottle! When water and soap aren't...
$19.99
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Glow
Soothing Oil for Shave Aftercare, Moisture & Friction Relief | Rose Lux Elixir
Meet your new post-shower, post-shave, post-everything essential. Rose Lux Elixir is a lightweight, fast-absorbing oil made...
$29.00
Subscribe & Save available
Wind Down
Relief Tea
A great-tasting natural way to get through your menstrual cycle pain-free*. Don't suffer through another menstrual...
$25.00$19.00
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The inside-out secret
Freshness that starts before the shower.
what you do on the outside is only half the story. pHresh Probiotics support your balance from within, so your daily routine actually holds up all day.
- ✓ Supports healthy pH and natural balance
- ✓ One capsule daily — no refrigeration, no fuss
- ✓ 30-count supply that fits right in your bag
- ✓ Plant-powered, made for everyday women with everyday lives
$39.00$29.00
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Never run out. Always save.
Monthly
Subscribe & Save
Save 10% on every order
- Delivered monthly, right on time
- Skip, pause, or cancel anytime — no strings
- Member-only restock reminders
- Perfect if you dont want to worry if your stock will run out
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
More than feminine care. a movement rooted in confidence
A Black woman got tired of feeling unseen in the feminine care aisle. So she built something better.
Born from Jamaican roots and inspired by generations of natural wellness traditions, V'licious helps women feel fresh, balanced, and confident every day.
For her. For you. For every woman ready to show up differently.
FROM OUR FOUNDER
"I built V'licious because I needed it and couldn't find it. If you've ever felt unseen in the aisle, this is your sign that something better exists, and it was made with you in mind."
- Felicia "Fe" Founder
Read Our StoryYour 4-step stay-fresh routine
Stay ready so you don't have to get ready.
Four simple steps. A few minutes a day. Freshness, balance, and confidence, handled.
1
Daily • Morning
Cleanse
Foam Me Up - a plant-based, pH-balanced wash that cleans gently without stripping your natural balance. Fresh out the shower, fresh all day.
2
Daily • After Shower
Soothe & Moisturize
Rose Lux Elixir Oil - calms skin after shaving, softens friction, and keeps everything smooth and comfortable.
3
Daily • Complete It
Support From Within
pHresh Probiotics - one capsule a day to support balance from the inside out.
4
As Needed
Reset
B.Y.E. Suppositories - your reset button. Boric acid support for the moments your body needs backup.
🎁
Included Free
Take It With You
Travel Bag - your whole routine, packed and ready to go. Included free with every Stay Ready Kit.
The Stay Ready Kit
Foam Me Up + Rose Lux Elixir Oil + pHresh Probiotics + B.Y.E. Suppositories, Steps 1–4, in one box. Everything your routine actually needs. Plus a Free Travel bag
$97.00
One-Time
$97.00
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Cancel or pause your subscription anytime
Itchy Vagina After Swimming In A Pool?
Most swimming pools are cleaned through the chemical chlorine, which kills bacteria. This is generally a good thing. However, it can be bad for the lady part.
Here are some of the possible reactions your vagina can have to chlorine:
Here are some of the possible reactions your vagina can have to chlorine:
5 signs you may have bacterial vaginosis
Are you experiencing any unusual odor or discharge down there? It could be a sign of bacterial vaginosis, an infection caused when more bad bacteria than good bacteria are present in the vagina. While it's not a serious problem, it can cause itching, irritation, and an unpleasant odor. Don't worry, your Luxury Yoni team has got your back!
Here are 5 signs to identify if you have bacterial vaginosis:
Here are 5 signs to identify if you have bacterial vaginosis:
AS SEEN IN
Build the Routine Your Body Deserves
Thoroughly created to work together for freshness, balance, and confidence every day.
FEMININE CARE SOLUTIONS FOR EVERYDAY BALANCE
From daily freshness to intimate wellness, every product is thoroughly created to support our body with gentle plant-powered care
