V'licious | Natural Feminine Hygiene & ph Balancing Care

Untitled_design_2_d30ccfd8-77dd-4297-8f8b-14b7be91d403.svg

50.000+ Happy V-Babes

pH-Conscious

Woman Founded

Plant-powered

Subscribe & Save

The lineup

One routine. Complete care.

Every product is thoughtfully formulated with gentle, plant-powered ingredients — created to work together, made to work for you.

Bestseller

★★★★★ 175 reviews

Natural Feminine Wash for Odor & pH Balance | Foam Me Up

Ditch the irritation and get fresh. Foam Me Up is the ultimate plant-based defense against odor...

$19.00 Subscribe & Save available

Choose Options

Daily

★★★★★ 14 reviews

pHresh Probiotics

pHRESH PROBIOTICS is not your average probiotic! Formulated with a combination of 14 carefully selected strains...

$39.00$29.00 Subscribe & Save available

Reset

★★★★★ Customer favorite

B.Y.E.-BV & Yeast Eliminator

Hit the Reset Button on your V. -Confidence in a Bottle! When water and soap aren't...

$19.99 Subscribe & Save available

Glow

★★★★★ 95 reviews

Soothing Oil for Shave Aftercare, Moisture & Friction Relief | Rose Lux Elixir

Meet your new post-shower, post-shave, post-everything essential. Rose Lux Elixir is a lightweight, fast-absorbing oil made...

$29.00 Subscribe & Save available

Wind Down

★★★★★ Fan favorite

Relief Tea

A great-tasting natural way to get through your menstrual cycle pain-free*. Don't suffer through another menstrual...

$25.00$19.00 Subscribe & Save available

Built With You In Mind

Feel The Difference, Inside And Out.

Why Women Choose V'licious

Inspired by Caribbean wellness traditions

Created by a woman, for women

Designed to simplify intimate care

Focused on confidence, not embarrassment

Our Promise To You

Plant-powered ingredients

Made to support, not disrupt

Confidence in every routine

Thoughtfully formulated

What You'll Experience

A balanced feeling

Long-lasting freshness

Gentle, everyday comfort

Confidence from morning to night

Shop Now

The V'licious Routine

Your 3-step daily confidence routine

Step 01: Cleanse

Foam Me Up Feminine Wash - Our daily, plant-based, pH-balanced intimate wash.

From$19.00

Choose Options

Step 02: Hydrate

Rose Lux Elixir Oil - lightweight intimate oil that hydrates skin & helps reduce friction.

$29.00

Step 03: Balance

pHresh Probiotics with cranberry extract -your daily to keep balance from the inside.

$39.00$29.00

Best Value

Get your daily essentials in one kit

$87.99$69.99

Save $18.00

In Her Words

Loved by 50,000+ Women

★★★★★

I've tried every feminine wash on the shelf. This is the first one that actually feels like it was made with me in mind — not just marketed at me.

— Jasmine T., verified V Babe

★★★★★

The probiotics changed everything. Subscribe & Save makes it a no-brainer to keep up with — it just shows up.

— Monique R., verified V Babe

★★★★★

I bought the V-Fresh Kit for myself and ended up gifting one to my sister and my best friend. We're all obsessed.

— Alexis D., verified V Babe

<h2>Freshness that starts <em>before</em> the shower.</h2>

The inside-out secret

Freshness that starts before the shower.

Real talk — what you do on the outside is only half the story. pHresh Probiotics support your balance from within, so your daily routine actually holds up all day.

✓ Supports healthy pH and natural balance
✓ One capsule daily — no refrigeration, no fuss
✓ 30-count supply that fits right in your bag
✓ Plant-powered, made for everyday women with everyday lives

Subscribe & Save

Never run out. Always save.

Two ways to join — pick whichever fits your life (and your budget) right now.

Monthly

Subscribe & Save

Save 10% on every order

Delivered monthly, right on time
Skip, pause, or cancel anytime — no strings
Member-only restock reminders
Perfect if you're still deciding if we're "your" brand

Start Monthly

Yearly • V'licious Circle

The Inner Circle

Save 15% all year + VIP perks

Deepest discount on every delivery, locked in for 12 months
Early access to new drops & TikTok Live flash prices
Free birthday gift + surprise extras in your box
First invite to V Babe community events

Join the Circle

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Start where you are

Whatever's on your mind, we made something for it.

Real talk: nobody taught us this stuff growing up. Pick your focus — we'll take it from there.

Clean Confidence

It's not just feminine care — it's a movement

A Black woman got tired of feeling unseen in the feminine care aisle. So she built something better.

Born from Jamaican roots and inspired by generations of natural wellness traditions, V'licious was created to help women feel fresh, balanced, and confident every day.

For her. For you. For every woman ready to show up differently.

V'licious started with $150, a basement, a full-time job, and the herbal wisdom passed down from a Jamaican grandmother who knew what plants could do. Every formula since has been made the same way — with intention, with real ingredients, and with you in mind.

FROM OUR FOUNDER

" I built V'licious because i needed it and couldn't find it. If you've ever felt unseen in the aisle - this is your sign that something better exists, and it was made with you in mind"

— Felicia "Fe" Founder

Read Our Story

Your 4-step stay-fresh routine

Stay ready so you don't have to get ready.

Four simple steps. A few minutes a day. Freshness, balance, and confidence — handled.

1

Daily • Morning

Cleanse

Foam Me Up — a plant-based, pH-balanced wash that cleans gently without stripping your natural balance. Fresh out the shower, fresh all day.

2

Daily • After Shower

Soothe & Moisturize

Rose Lux Elixir Oil — calms skin after shaving, softens friction, and keeps everything smooth and comfortable.

3

As Needed

Reset

B.Y.E. Suppositories — your reset button. Boric acid support for the moments your body needs backup.

+

Daily • Complete It

Support From Within

pHresh Probiotics — one capsule a day to support balance from the inside out.

The V-Fresh Kit

Foam Me Up + Rose Lux Elixir Oil + B.Y.E. Suppositories. Steps 1–3, in one box. Everything your routine actually needs.

$69.99

One-Time

$62.99

Subscribe & Save

🚚 Ships free • Cancel or pause your subscription anytime

Cruelty Free

Plant Based

Non-Toxic

Itchy Vagina After Swimming In A Pool?

Most swimming pools are cleaned through the chemical chlorine, which kills bacteria. This is generally a good thing. However, it can be bad for the lady part.

Here are some of the possible reactions your vagina can have to chlorine:

Learn more

5 signs you may have bacterial vaginosis

Are you experiencing any unusual odor or discharge down there? It could be a sign of bacterial vaginosis, an infection caused when more bad bacteria than good bacteria are present in the vagina. While it's not a serious problem, it can cause itching, irritation, and an unpleasant odor. Don't worry, your Luxury Yoni team has got your back!

Here are 5 signs to identify if you have bacterial vaginosis:

Learn more