Subscribe & Save

Woman Founded

pH-Conscious

50,000+ Happy Customers

Plant-powered

Built With You In Mind

Feel The Difference, Inside And Out.

Why We Created V'licious

Inspired by Jamaican wellness traditions
Created by a woman, for women
Designed to simplify intimate care
Focused on confidence, not embarrassment

Our Promise To You

Plant-powered ingredients
Made to support, not disrupt
Confidence in every routine
Thoughtfully formulated

What You'll Experience

A balanced feeling
Long-lasting freshness
Gentle, everyday comfort
Confidence from morning to night
Shop Now
The V'licious Routine

Your 4-step maintenance routine

Simple enough for your busy mornings. Effective enough that you'll never go back.

Step 1: Cleanse
Natural Feminine Wash for Odor & pH Balance | Foam Me Up

Foam Me Up Feminine Wash — daily, plant-based, pH-balanced.

Choose Options
Step 2: Soothe
Soothing Oil for Shave Aftercare, Moisture & Friction Relief | Rose Lux Elixir

Rose Lux Elixir Oil for moisture and friction relief after shaving.

Step 3: Balance
pHresh Probiotics

pHresh Probiotics daily to keep balance from the inside.

Step 4: Reset
B.Y.E.-BV & Yeast Eliminator

B.Y.E. Suppositories — use as needed to rebalance.

Get the whole routine in one kit

Shop The V-Fresh Kit
In Her Words

She said it best

★★★★★

I've tried every feminine wash on the shelf. This is the first one that actually feels like it was made with me in mind — not just marketed at me.

— Jasmine T., verified V Babe
★★★★★

The probiotics changed everything. Subscribe & Save makes it a no-brainer to keep up with — it just shows up.

— Monique R., verified V Babe
★★★★★

I bought the V-Fresh Kit for myself and ended up gifting one to my sister and my best friend. We're all obsessed.

— Alexis D., verified V Babe
<p>A Black woman got tired of feeling <em>unseen</em> in the feminine care aisle. So she built something better.</p>
It's not just feminine care — it's a movement

A Black woman got tired of feeling unseen in the feminine care aisle. So she built something better.

Born from Jamaican roots and inspired by generations of natural wellness traditions, V'licious was created to help women feel fresh, balanced, and confident every day.

For her. For you. For every woman ready to show up differently.

- Felicia "Fe" Founder

Read Our Story
Your 4-step stay-fresh routine

Stay ready so you don't have to get ready.

Four simple steps. A few minutes a day. Freshness, balance, and confidence — handled.

1
Daily • Morning

Cleanse

Foam Me Up — a plant-based, pH-balanced wash that cleans gently without stripping your natural balance. Fresh out the shower, fresh all day.

2
Daily • After Shower

Soothe & Moisturize

Rose Lux Elixir Oil — calms skin after shaving, softens friction, and keeps everything smooth and comfortable.

3
As Needed

Reset

B.Y.E. Suppositories — your reset button. Boric acid support for the moments your body needs backup.

+
Daily • Complete It

Support From Within

pHresh Probiotics — one capsule a day to support balance from the inside out.

The V-Fresh Kit

Foam Me Up + Rose Lux Elixir Oil + B.Y.E. Suppositories. Steps 1–3, in one box. Everything your routine actually needs.

$69.99
One-Time
$62.99
Subscribe & Save

• Cancel or pause your subscription anytime

<h2>Freshness that starts <em>before</em> the shower.</h2>
The inside-out secret

Freshness that starts before the shower.

What you do on the outside is only half the story. pHresh Probiotics support your balance from within, so your daily routine actually holds up all day.

  • Supports healthy pH and natural balance
  • One capsule daily - no refrigeration needed
  • 30-count supply that fits right in your bag
  • Plant-powered, made for everyday women with everyday lives
Subscribe & Save

Never run out. Always save.

Two ways to join — pick whichever fits your life (and your budget) right now.

Monthly

Subscribe & Save

Save 10% on every order
  • Delivered monthly, right on time
  • Skip, pause, or cancel anytime — no strings
  • Member-only restock reminders
  • Perfect if you're still deciding if we're "your" brand
Start Monthly
Yearly • V'licious Circle

The Inner Circle

Save 15% all year + VIP perks
  • Deepest discount on every delivery, locked in for 12 months
  • Early access to new drops & TikTok Live flash prices
  • Free birthday gift + surprise extras in your box
  • First invite to V Babe community events
Join the Circle

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Plant Based Formulas

pH-conscious care

Created for confidence

Itchy Vagina After Swimming In A Pool?

Most swimming pools are cleaned through the chemical chlorine, which kills bacteria. This is generally a good thing. However, it can be bad for the lady part.

Here are some of the possible reactions your vagina can have to chlorine:

5 signs you may have bacterial vaginosis

Are you experiencing any unusual odor or discharge down there? It could be a sign of bacterial vaginosis, an infection caused when more bad bacteria than good bacteria are present in the vagina. While it's not a serious problem, it can cause itching, irritation, and an unpleasant odor. Don't worry, your Luxury Yoni team has got your back!

Here are 5 signs to identify if you have bacterial vaginosis:
COME SIT WITH US

Join the V-Babe community

This is your table now. Get real talk, honest wellness education, first access to new drops & discounts, and a community of women who get it.

"I finally feel like a brand made this for ME."
The lineup

One routine. Complete care.

Every product is thoughtfully formulated with gentle, plant-powered ingredients — created to work together, made to work for you.

BestsellerNatural Feminine Wash for Odor & pH Balance | Foam Me Up
★★★★★ 175 reviews

Natural Feminine Wash for Odor & pH Balance | Foam Me Up

Ditch the irritation and get fresh. Foam Me Up is the ultimate plant-based defense against odor...

$19.00 Subscribe & Save available
Choose Options
DailypHresh Probiotics
★★★★★ 14 reviews

pHresh Probiotics

pHRESH PROBIOTICS is not your average probiotic! Formulated with a combination of 14 carefully selected strains...

$39.00$29.00 Subscribe & Save available
ResetB.Y.E.-BV & Yeast Eliminator
★★★★★ Customer favorite

B.Y.E.-BV & Yeast Eliminator

Hit the Reset Button on your V. -Confidence in a Bottle! When water and soap aren't...

$19.99 Subscribe & Save available
GlowSoothing Oil for Shave Aftercare, Moisture & Friction Relief | Rose Lux Elixir
★★★★★ 95 reviews

Soothing Oil for Shave Aftercare, Moisture & Friction Relief | Rose Lux Elixir

Meet your new post-shower, post-shave, post-everything essential. Rose Lux Elixir is a lightweight, fast-absorbing oil made...

$29.00 Subscribe & Save available
Wind DownRelief Tea
★★★★★ Fan favorite

Relief Tea

A great-tasting natural way to get through your menstrual cycle pain-free*. Don't suffer through another menstrual...

$25.00$19.00 Subscribe & Save available